What is xRM?
xRM is a concept or business strategy, not a product. You cannot buy or license xRM products. Instead, xRM solutions are built utilizing a series of compatible applications to create integrated management solutions.
The xRM concept has evolved over the past ten years from the sales force automation (SFA) and customer relationship management (CRM) applications of the previous decade to the sophisticated everything management solutions of today. xRM allows organizations to leverage technology to create efficiencies and become more profitable. By combining your business logic, processes, and imagination with Microsoft Dynamics CRM and compatible applications, you can build an xRM solution that manages all of the relationships that are critical to the success of your business.
As a Microsoft Partner with Gold certifications in CRM and Hosting, and one of the initial evangelizers of the xRM concept, xRM.com delivers integrated management solutions built with Microsoft® applications. The best xRM solutions are designed and deployed with Microsoft products at their cores due to the Microsoft .NET® Framework and the company’s embrace of the xRM concept.
To read more about the xRM concept, please choose from the links below.
The Evolution of xRM
The xRM Framework
Microsoft, the Core of xRM