xRM
To begin with, xRM is a concept or a business strategy, not a product. This may soon change but for the time being, you can't buy an xRM license or product. It does not exist. Instead, what you can do is use one, or many, applications to build an xRM solution.
Most likely you will hear many software publishers and software integrators talking about xRM because of the simplicity and power behind the messaging. As a
Microsoft Gold Certified Partner and one of the initial evangelizers of xRM, this site focuses on xRM solutions delivered via Microsoft applications. Based on many factors that we address throughout this site, our opinion is that the best xRM solutions can be architected, deployed, and supported by leveraging Microsoft software.
Before we begin with all the technical jargon, remember this:
xRM is essential for your business. If you like the idea of leveraging technology to make money and be more profitable, then xRM is for you. The only thing xRM is missing is your business logic, your business processes, and your imagination. xRM can provide the rest.
To make this site easy to read we decided to focus on some of our most popular messages around xRM. This format will give you the ability to quickly glance at the bullet points below, find a subject that you would like to learn more on, and then follow the link. Because xRM is a concept this is really the only approach we believe should be taken. The following list focuses on our core messaging:
In today's dynamic business environment companies demand the ability to manage anything (x=anything), not simply relationships with customers. Companies also want to
mitigate risk and pain, yet invest in scalable solutions that will be easily adopted by their users. An xRM solution designed using Microsoft applications will meet all these needs and many more. It all begins with Microsoft Dynamics CRM. Microsoft CRM sits on the .NET platform and because of that, it is much more than a traditional CRM product. Instead, a better way to think of Microsoft CRM is as a framework with out of the box CRM functionality, capable of instantly addressing a company's line of business needs, while leveraging the .NET platform, and a vast array of other Microsoft applications. xRM adds an entire new dimension to the build versus buy argument, so much so that we believe building from scratch is a thing of the past.
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