Customer Relationship Management (CRM)
At xRM, helping companies manage relationships with their customers is one of the most important things we do. With over a decade of knowledge and commitment in the sales force automation industry our practice is unique and thriving. We have maintained a bleeding edge mentality and have been evangelists in the evolution of our industry. When CRM initially started making sense to companies, it was all about managing relationships with customers. As businesses have been forced to evolve and be much more dynamic, so has our industry. The need for companies to leverage the data inside a CRM solution to manage more than customers has become very apparent.
Every company is unique, and therefore will have unique requirements for what they want to achieve from a CRM solution. The incessant need to monitor, and change, key performance indicators (KPI) in an effort to make better business decisions fueled the evolution of CRM. Companies are no longer willing to invest in rigid CRM solutions, instead, they are looking for frameworks and/or platforms that they can easily customize and configure to quickly build line of business applications. This evolutionary process has seen the C in customer be replaced by the letter x, which represents the mathematical variable x, i.e., anything relationship management (
xRM). As pioneers of the xRM industry our goal was to evangelize platform over product and at the same time partner with a software publisher that was focused on delivering a framework, rather than on out of the box rigid CRM application. We are happy to say, both goals were achieved.
The first step was to take our concepts around anything relationship management and the x replacing the C in CRM and evangelize them. We decided to do this at
xRM.com which is where you will find more on what makes us unique.
Achieving the second goal was purely a coincidence. While we were talking about what a CRM / xRM product should really be, along comes Microsoft delivering a framework, instead of simply a traditional CRM application. Albeit late to the CRM space, when Microsoft finally arrived they had something better. It wasn't the out of the box CRM capabilities or modules; instead, it was the framework that their CRM application was built on. This was and is the key to providing businesses with the ability to quickly build line of business applications specific to their unique requirements. And, because of all this, our CRM / xRM practice revolves around
Microsoft Dynamics CRM.
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We currently offer our clients a choice between two hosted deployments of Microsoft's Customer Relationship Manager Solution:
, delivered directly from the Microsoft Corporation, and our own
Partner Hosted Model
. Each of these services offers the same product and user interface, at the same initial monthly cost per user. Differences in features and storage options can be viewed by visiting our web page
Partner Hosted Model vs.CRM Online.
Click here for the 10 most common reasons companies are selecting Microsoft Dynamics CRM for their businesses.
While we run the gamut with our CRM / xRM services, we focus on these: