Microsoft Dynamics CRM is at the core

xRM (Anything relationship management) can be a challenging concept to say the least. After all, "anything" is very ambiguous. How does one design, or even begin, on a project that encompasses anything? Well, for starters, it begins with Microsoft Dynamics CRM.

However, more important than the Microsoft Dynamics CRM product is the framework that you get with the product. Additionally, the Microsoft .Net platform is just as important. By choosing Microsoft Dynamics CRM you are investing in a framework (Microsoft Dynamics CRM) and a platform (Microsoft .Net) that will ensure your technology needs will always be met. The framework and platform are the keys to being able to do anything you want when you need to. Start small, walk before you can run. Use the out of the box Microsoft Dynamics CRM product to focus on traditional CRM and SFA activities such as Sales, Marketing, and Service.

Rest assured that when the time comes and you need to create or build a line of business application that is very specific to your business, you will be able to use the Microsoft Dynamics CRM framework to do just that, WITHOUT hiring a developer. That's right folks, the idea is that a business analyst, or anyone inside the company that understands how the business operates and what the business processes should be, can leverage the framework to build a line of business application.